From July 13th to 16th, the 8th Beijing Games Expo was held at the National Agricultural Exhibition Center. This year, the Beijing Play Fair was jointly hosted by the China Toys and Baby Products Association and Jingdong Supermarket. More than 200 quality brands from more than 30 countries and regions gathered to attract many families to visit.

In the "new technology toy experience zone", AR augmented reality technology, AI artificial intelligence interaction and other high-tech and traditional toys intelligent integration. The reporter saw an AR toy gun on the spot. As long as the mobile phone with the game software downloaded was installed, it was able to shoot in the virtual reality. Many children played with it, and the experience time was still in love. Diversified game forms have created a good gaming experience, intimate contact with high-tech products, and subtly developed the children's various abilities.

Liang Mei, president of the China Toys and Baby Products Association, said in an interview with the Economic Daily that the toy industry in China has changed. The toys on the market are not as simple as before. Young parents have shown their toys. New demands and more and more companies are making toys. Therefore, the toys on the market are constantly upgrading. Many companies have combined the baby products developed by “Black Technology”, which are novel and unique, and have unlimited creativity and are very popular in the market.

In response to current market demand, some toy manufacturers focus their creativity on the product itself, and some toy manufacturers have made up their minds on business models. Wang Yunan, vice president of the company's operations, told reporters that the current shared toys are popular with many families. Not only are the rental costs low, but also the children can try more types of toys, and at the same time realize resource sharing. Many companies have been involved in this field.

The main theme of "IP" is another path for baby products companies to improve their competitiveness. Various IP-themed toys have formed a beautiful landscape at this game. On the scene, the children can not only see the popular LEGO Phantom Ninja, Transformers, Racing Story, Submarine Column, Altman, Frozen and other authorized toys, but also try to experience the current popular domestic IP toys, such as Super Feixia, bursting speed car, armor warrior, Ba Lala small magic fairy, pig man, Purcell and other authorized new products.

According to the latest statistics of the General Administration of Customs, the total export value of traditional Chinese toys in the first quarter of 2017 was 3.881 billion US dollars, an increase of 33.45% compared with 2016, which promoted the growth rate of China's trade in goods exports to a certain extent. At the same time, in the first quarter, China's exports of traditional toys to major exporting regions such as the United States, Japan, and the European Union were US$1.042 billion, US$154 million, and US$904 million, respectively, up 22.35%, 23.77%, and 50.57% year-on-year in 2016.